Spiritual entrepreneurs, I love you. I love your courageousness, your tenacity and your creativity. But we need to have a talk.
I've been seeing a lot of stuff online and heard a lot of chatter that is NO BUENO. So lets get better, together!
There are THREE things that are slowly KILLING your business that I have been seeing WAY TOO MUCH of.
1. Stop re-branding your whole business based on trends. Please, for the love of all things sacred, just stop.
I have been seeing a lot of people who every 3 months re-brand their business because of what is popular on Instagram or the latest hashtags. It will KILL your business. I'm serious. Now I'm not talking about changing your website or adding products, that's what you should be doing. I mean redoing your whole business and then calling yourself by a different name and title every few weeks because you see that this is what is trending.
Your customers can see right through you if you are not being authentic. Think about it this way. If your therapist moved offices every month, changed the name of her business every month and was constantly calling herself by a different title very month, what would you think?
You would think your therapist might need a therapist.
So what do you think your clients are thinking when they see all this? They are wondering what the hell is going on with you. And your someone who is supposed to be helping them? Ehhh... that makes a lot of people nervous.
2. Stop airing all your grievances on your business pages, in your blogs and on any platforms that have to do with your business.
Oh man, oh man, oh man. This should be a given but apparently people are still confused about this one. If you have beef with someone, stop telling everyone on your business page. A lot of professionals have their own personal pages where they don't friend clients, and if your on that page talking about your personal issues, that's fine and that is your decision. But your customers don't need to know. There are exceptions to this rule though. If someone has made a personal attack, or stolen your material, by all means, let people know what the real deal it. But be diplomatic and assertive, without being a petty betty. Lets keep it classy folks.
3. Stop making excuses for bad service.
As business people, sometimes we drop the ball. We know that even with the most perfect business structure, we can make mistakes. But don't make excuses to your customers. If you deliver a product late, or don't deliver at all, apologize and make things right. Don't write your customer about all the reasons you couldn't do it and all that jazz. Truth be told, they don't really care. They just want whatever it is that they paid for. And learn from each mistake. For example, if you do tarot readings by email and your site says "24 hour reply" and you are consistently not making that deadline because you are too busy, extend it to 48 or 72 hours. Your customers will still buy your products as long as they know what to expect when they buy them. It's as simple as that.
And that's all for now folks. The best thing about all of these are they are easily fixable! So lets get at it!
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